Toolkit Vault
The working toolkit for AI-enabled marketing.
Marketing-specific resources you can download and copy straight into your tools and workflows. Each entry explains what it does, when to use it, and how to adapt it.
Clients: you get the full Toolkit Vault plus entries customised to your business, such as your brand voice skill, your data schemas and your integration maps.
Included for clients Toolkit Vault is A$900 for lifetime access, kept up to date through GitHub. Each course also comes with a Course Vault: just the entries used in that course.
Illustrative view of how the Vault is distributed. You clone or download it, and pull updates as new entries land.
Contents
What's actually in there.
Six collections. Here's each one in plain English, and what you'd reach for it to do.
AI Skills
A set of written instructions you hand an AI tool once, so it does a job your way every time instead of you re-explaining it.
For example: A brand voice skill, so anything the AI writes already sounds like you.
Prompt Library
Ready-written instructions you paste into an AI chat to get a usable answer first time, rather than guessing at the wording.
For example: Turn a pile of customer reviews into three clear customer profiles.
Code Snippets
Small, ready-made pieces of code for the fiddly data jobs. You don't need to write code - copy it, or pass it to whoever does.
For example: Tidy up messy campaign tracking links before they reach your reports.
Checklists
Step-by-step lists so nothing gets missed when you're assessing, launching or signing off AI work.
For example: The checks to run on AI-written content before it goes live.
Data Schemas
An agreed list of what you call each piece of customer information, so your different tools stop describing the same person in different ways.
For example: Every tool records a customer the same way, so your reports finally add up.
Integration Schemas
A simple map of where information travels between your tools, and what has to happen at each stop along the way.
For example: Follow a form fill all the way through to the sales team's inbox.
Browse
Inside the Vault
| Entry | Collection | Use it for | Access |
|---|---|---|---|
| brand-voice.skill | AI Skills | Teach an AI tool to write in your brand voice, with dos, don'ts and examples. | Client · Vault |
| campaign-brief-builder.skill | AI Skills | Turn meeting notes into a structured campaign brief. | Client · Vault |
| competitor-teardown.skill | AI Skills | Produce a repeatable competitor analysis from public sources. | Vault |
| persona-from-reviews.prompt | Prompt Library | Synthesise customer personas from review and survey text. | Client · Vault |
| subject-line-test-set.prompt | Prompt Library | Generate subject line variants with a hypothesis for each. | Vault |
| paid-social-variants.prompt | Prompt Library | Create ad variants by audience, angle and format. | Vault |
| utm_cleaner.py | Code Snippets | Standardise messy UTM parameters before reporting. | Client · Vault |
| ga4_export.sql | Code Snippets | Query GA4 export data for channel and campaign performance. | Vault |
| crm_webhook_to_slack.js | Code Snippets | Post new high-value leads from your CRM into Slack. | Vault |
| ai-readiness-audit.checklist | Checklists | Assess data, tools, skills and governance before investing. | Client · Vault |
| ai-content-qa.checklist | Checklists | Check AI-assisted content for accuracy, voice and compliance before publishing. | Client · Vault |
| ai-vendor-risk.checklist | Checklists | Review an AI vendor's data handling, security and terms. | Vault |
| customer-profile.schema.json | Data Schemas | A shared structure for customer profile data. | Client · Vault |
| campaign-event.schema.json | Data Schemas | Track campaign interactions consistently across channels. | Vault |
| consent-record.schema.json | Data Schemas | Record consent with source, scope and timestamp. | Vault |
| crm-cdp-identity.flow | Integration Schemas | Map identity keys between your CRM and CDP. | Client · Vault |
| form-crm-automation.flow | Integration Schemas | Follow a lead from form fill to CRM to nurture journey. | Vault |
| conversion-api-payload.flow | Integration Schemas | Structure server-side conversion events for ad platforms. | Vault |
Client · Vault = included for clients and in the full Vault. Vault = in the full Vault only. A sample of what is inside; the full index is in the repository.
Included with your engagement. Everyone else joins the waitlist, and access opens a person at a time.